Apple and Google can be considered a duopoly in the mobile device market. Together, they dominate the industry with their iOS and Android operating systems, which power the majority of smartphones and tablets worldwide. Both companies also have their own app stores, which further solidifies their control over the mobile ecosystem. While there are other players in the market, such as Samsung and Huawei, Apple and Google's combined market share and influence make them the most dominant forces in the mobile device industry. **

Horizontal mergers can lead to economies of scale, increased market power, and the ability to eliminate competition. By combining two companies that operate in the same industry, the merged entity can benefit from cost savings and increased efficiency. On the other hand, vertical mergers can result in better control over the supply chain, reduced transaction costs, and improved coordination between different stages of production. This can lead to improved quality control, lower production costs, and increased market access. Both types of mergers can result in increased market share and potentially higher profits for the merged entity. **

In a free market economy, it can be justified to restrict market and entrepreneurial freedom through the requirement for approval in larger mergers in order to prevent monopolies and promote fair competition. Without such restrictions, larger companies could potentially use their market power to stifle competition, leading to higher prices and reduced consumer choice. By requiring approval for larger mergers, regulators can ensure that the market remains competitive and that smaller businesses have the opportunity to thrive. This can ultimately benefit consumers and the overall economy. **